Latest articles from PRWeek US News
| 09/09/2010 07:50 PM |
| Quaker debuts new phase of breakfast campaign |
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CHICAGO: Quaker Oats is introducing a PR-heavy phase of "Amazing Mornings," a new integrated campaign that communicates a message about the benefits of a healthy breakfast.
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| 09/09/2010 07:46 PM |
| Bosch Healthcare awards GCI Health AOR task |
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PALO ALTO, CA: Robert Bosch Healthcare hired GCI Health to support the "significant investment" that the telehealth company plans to make in communications following the passage of the healthcare bill.
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| 09/09/2010 07:00 PM |
| Next Fifteen Group unveils new digital agency |
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SAN FRANCISCO: Next Fifteen Communications Group is launching a PR digital consultancy, called Beyond, following the recent acquisition of a separate agency.
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| 09/08/2010 07:11 PM |
| Zurich Financial Services expands branding campaign |
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ZURICH, SWITZERLAND: Zurich Financial Services is expanding its consumer-facing integrated campaign, HelpPoint, with increased digital outreach and the launch of the latest version, Insights.
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| 09/08/2010 02:22 AM |
| Cision offers free software to PR students |
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CHICAGO: Public relations software and tools company Cision enhanced its on-demand College and University Program and made it free to students.
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| 09/08/2010 02:07 AM |
| Rbb makes second acquisition of 2010 |
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MIAMI: Rbb PR acquired Thorp & Company effective September 1, four months after finalizing its acquisition of Haber & Quinn in May.
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| 09/08/2010 01:30 AM |
| Tony Cervone to leave United |
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CHICAGO: United SVP and CCO Tony Cervone confirmed that he will leave the company upon close of the Continental-United merger, slated for early October.
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| 09/08/2010 12:53 AM |
| mBlast aims to blast away tired media lists |
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ATLANTA, GA: Marketing applications maker mBlast unveiled a media list tool called MediaSync that identifies and precision targets market influencers.
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| 09/07/2010 09:45 PM |
| Singha Beer selects Gertrude as US agency |
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REDWOOD CITY, CA: Thai beer brand Singha Beer confirmed Gertrude as its US marketing agency to raise awareness of the brand in the US and spearhead global initiatives.
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| 09/07/2010 08:29 PM |
| Retired CEO John Beardsley passes |
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MINNEAPOLIS: John Beardsley, retired CEO of Padilla Speer Beardsley, passed away Thursday night from complications following heart surgery.
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| 09/02/2010 09:30 PM |
| PR firms fail to meet sustainability comms needs |
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Most PR firms fail to meet the needs of clients when it comes to sustainable communications.
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| 08/27/2010 09:30 PM |
| Bullish Petraeus contradicts Obama to sell war |
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General David Petraeus put his superstar, celebrity-like reputation on the line when he made the media rounds last week touting the message that the US is making significant progress in Afghanistan.
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| 09/09/2010 11:15 PM |
| ID PR adds, promotes staff |
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LOS ANGELES AND NEW YORK: ID PR hired Dani Weinstein as SVP and Sara Serlen and Randi Peck as VPs.
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| 09/09/2010 07:22 PM |
| Allison & Partners chooses national pro bono client |
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SAN FRANCISCO: Allison & Partners chose Big Brothers Big Sisters as its 2010-2011 national pro bono client.
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| 09/09/2010 07:19 PM |
| Athena hires Formula to introduce new products |
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NEW YORK: Athena, a technology company that produces artsy notebook computers, hired Formula as its AOR, effective in June.
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| 09/09/2010 12:50 AM |
| Charlotte firm promotes McCray to VP of PR |
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CHARLOTTE, NC: Advertising, marketing, and PR firm Luquire George Andrews promoted senior account supervisor Stacey McCray to VP of PR.
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| 09/08/2010 10:00 PM |
| APCO hires Saybolt |
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WASHINGTON: APCO Worldwide said that Ann Saybolt, former SVP and partner at Fleishman-Hillard, rejoined the firm as an SVP.
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| 09/08/2010 04:25 AM |
| Caribbean tourism taps Quinn & Co |
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NEW YORK: The Caribbean Tourism Organization (CTO) hired Quinn & Co. as AOR to handle the US PR efforts for the region.
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| 09/08/2010 03:02 AM |
| Former press secretary Myers joins Glover Park Group |
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WASHINGTON: Dee Dee Myers, former White House Press Secretary and current political analyst and author, has joined Glover Park Group as a managing director in its public affairs practice.
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| 09/08/2010 01:26 AM |
| Burson appoints market leaders in San Francisco |
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SAN FRANCISCO: Burson-Marsteller appointed Nathan Ballard and Cheryl Heinonen as co-market leaders in northern California.
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| 09/08/2010 12:50 AM |
| Business Wire expands its stake in Texas |
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AUSTIN, TX: Press release wire service Business Wire is opening an office in Austin this month.
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| 09/07/2010 11:06 PM |
| Jack Morton hires Butler from Nike |
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LOS ANGELES: Jack Morton Worldwide, experiential marketing agency, hired Daryl Butler as SVP and MD in the agency's Los Angeles office, effective August 9.
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